Erfolgreiches Marketing für Ärzte: Wie niedergelassene by Dr. Joachim von Hein

By Dr. Joachim von Hein

In diesem Ratgeber werden die wichtigsten Möglichkeiten für niedergelassene Ärzte beschrieben, wie sie advertising and marketing für ihre Praxen betreiben können – ohne mit denen strengen Standesregeln in Konflikt zu geraten.

Insbesondere gibt es interessante Möglichkeiten der on-line Werbung im web und durch Social Media, die hier praxisnah und allgemeinverständlich beschrieben werden. Ein Hauptaugenmerk in diesem Ratgeber liegt auf Presseerklärungen und Interviews.

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